Where The Leads Went — Ads Forensic Audit
A forensic review of ILG's Google and Meta ads account for September 2026 — tracking where budget was spent, where leads were lost, and the exact fixes needed to recover performance.
ILG vs the Competition
A side-by-side competitor analysis showing how ILG's ads and landing pages stack up against rival nurseries — including the two suggested landing page structures and design directions.
ILG Growth Playbook
The step-by-step growth playbook for ILG — prioritised actions across campaigns, budgets, and creative to turn audit findings into measurable enrolment growth.
The ILG Enquiry Page Blueprint
A conversion-focused blueprint for the ILG enquiry page — layout, copy structure, and trust elements designed to turn ad clicks into nursery tour bookings.
Orchard Day Nursery Kew — Prototype
A ready-to-review landing page prototype for Orchard Day Nursery Kew, built from the competitor analysis recommendations.
St Nicholas Nursery Kingsbury — Prototype
A ready-to-review landing page prototype for St Nicholas Nursery Kingsbury, built from the competitor analysis recommendations.